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What Is Coaching?

According to the ICF’s definition, coaching is partnering with clients in a thought-provoking, inspiring, and creative process that maximizes their personal and professional potential.

CTI’s Co-Active Coaching model is grounded in viewing the individual as naturally creative, resourceful, and whole; it focuses both on the state of “being” and the movement of “doing.”

In this approach, the coach builds a strong partnership with the client, enhances their awareness, strengthens their ability to make conscious choices, and supports their courage to take action.

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Why Is Coaching Important

for Employees?

In today’s dynamic and high-expectation business environment, employees constantly face shifting roles, goals, and uncertainties. Coaching helps employees gain clarity in this complex landscape, recognize their strengths,

set meaningful goals, and build a more balanced work life. It also boosts intrinsic motivation and empowers individuals to take leadership of their

own potential.

At Elemental Value, the key areas we focus on include:

Increased productivity

Increased profitability

Enhanced organizational commitment

Improved quality

Stronger relationships

Strengthened teamwork

Higher job satisfaction

Reduced conflict

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Benefits of Coaching for Employees

Coaching enables individuals to discover their own potential. Employees who gain clarity about their strengths and development areas:

Make more conscious decisions
Adapt more flexibly to change
Build confidence
Strengthen their communication skills
Learn effective ways to manage stress
Clarify their career journey

At Elemental Value, we approach our clients with the belief that everyone is the leader of their own life.

Benefits of Coaching for Organizations

Organizations that embrace a coaching culture achieve sustainable success by increasing employee engagement, developing leadership, and boosting overall performance. Key organizational benefits include:

Stronger internal communication
More harmonious and effective teamwork
Faster adaptation to change Increased performance
Higher levels of initiative-taking
Discovery and development of talent

About us

Where Is Leadership Evolving From 2026 Onwards?

A strong shift is taking place from performance-driven leadership toward an approach centered on psychological safety, development, and relationships. This transformation is also positioning coaching approaches in a more strategic role.

Learn more

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Science-Based Approach: CTI & Institute of Coaching Collaboration

The Co-Active Training Institute (CTI) collaborates with the Institute of Coaching (IOC), a Harvard Medical School affiliate. The IOC provides annual research grants of up to $100,000 to advance and expand scientifically grounded best practices in the coaching profession.

Through this partnership, CTI students and graduates are eligible to join the Institute of Coaching Professional Association (ICPA), the IOC’s global coaching community, at a discounted membership rate.

As a result, the coaching services offered under the Elemental Value umbrella are grounded not only in experience, but also in science-based, research-supported methodologies.

Discovery Session

In the initial session, the individual’s needs, expectations, and goals are identified.
This meeting lays the foundation for the entire coaching process.

One-to-One Sessions

In each session, the individual’s self-awareness is enhanced, strengths are reinforced, and actionable steps are taken regarding development areas.
The sessions progress within a trust-based partnership between the coach and the client.

Coaching Process

Our program typically runs for 4 months and consists of the following stages:

Closing Session

At the end of the program, outcomes are reviewed, the individual’s progress throughout the journey is evaluated, and awareness for future steps is strengthened.

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